• Lamp on a table with a human brain emerging where a lightbulb would be, surrounded by faint electrical signals, symbolizing thought without action

    The Severe And Costly Symptoms Of I Know-itis

    This essay explores the frustration of knowing what to do but not doing it. What I call “I Know‑itis” and why knowledge so often fails to translate into action. I Know What To Do, So Why Don’t I Do It? I know I should be up at 4AM, lacing my shoes, saying my prayers, and…